The Internet can be extremely helpful for businesses who want to expand their reach, but it comes with its own unique challenges. One of those is building relationships with their consumers. There are several problems standing in your way ranging from the anonymity, which makes it much harder for consumers to really know and trust your business to finding complaints about your business. You can, if you aren’t careful, come across as nameless and faceless. This anonymity works both ways. Anyone can now jump online and start writing information about a business with little or no credibility. This leads consumers wondering whether or not they can trust anything that they see or read online.
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